MSCCourtesy of MSC Cruises

MSC Cruises,has unveiled its fleet-wide digital innovation program, MSC for Me. After spending the past three years working with more than eleven of the world’s leading digital, tech and behavioral science experts — MSC for Me will bring to the sea some of the very latest advances in customer-centric technology, in a program designed to meet the needs of guests for years to come.

It will debut on MSC Meraviglia, the cruise line’s first next-generation new mega-ship coming into service this June in the Mediterranean, which will be fitted with 16,000 points of connectivity, 700 digital access points, 358 informative and interactive screens, and 2,244 staterooms with RFID/NFC access technology. The program will next be rolled out on MSC Seaside when the ship launches in November.

The holistic and guest-centric program is focused on connecting guests to their desired vacation experience through cutting-edge technology that is specially engineered to meet their every need, regardless of how they prefer to use technology when traveling.

MSC wristbandCourtesy of MSC Cruises

WHY: The Need for More Connectivity and Digitally Enhanced Guest Experiences

Guest needs have informed and driven MSC Cruises’ investment in MSC for Me, directly shaping the cruise experience of the future. A research study carried out in partnership with Deloitte Digital identified some of the following key findings:

  • Technology must enable our crew in providing an even better service to our guests, and ultimately must enrich human contact.
  • With 170 different nationalities sailing with MSC Cruises, the challenge for communicating effectively with guests is complex. There is a need to provide relevant information based on the guest profile, and the digital channels must facilitate the effective delivery of this information.
  • To simplify and optimize planning before and during the cruise to help guests better understand all of the offerings available, leaving more time to enjoy their vacation.
  • To enhance the experience beyond ‘the life on board’ by integrating the guest experience before and after the cruise as part of a complete customer journey.

MSC For MeCourtesy of MSC Cruises

MSC for Me Key Features

In response to increasing demand for real-time flexibility, some of the innovative features that are available from MSC for Me are:

+      Navigation: digital way finder that provides guests on board with advice, guidance and information on what’s on. The technology is similar to smart maps and helps them find their way on the 1000+ foot long ships with a 16 foot precision. It also allows guests to locate their children, as needed.

+      Concierge: allows guests to easily book services, restaurants, excursions and more in real time,  24/7.

+      Capture: digital immersive discovery through virtual reality to preview excursions and a gallery with interactive screens showing the unique story of a guest’s trip, which they can share in real time.

+      Organizer: a planning tool for guests to check in with their mobile device, book trips, seats for shows, or the best dinner table, before embarking or when on board.

+      TailorMade: digital, personal advisor that will provide tailored recommendations, based on preferences. Intelligent face recognition will help staff take care of guests in a highly personalized way. Interactive bracelets will connect guests to the ship’s services and will activate geo-located suggestions through 3,050 bluetooth beacons.

Overall, MSC for Me will provide guests with over 130 smart features geared toward a fully optimized vacation experience. These include a dedicated app to help guests tailor their vacations at any point on their journey, whether they are booking their excursions prior to embarkation or a specialty restaurant while relaxing by the top-deck pool. This will improve the overall guest experience, while also freeing up more time to enjoy one’s vacation at sea.

MSC for Me will see its initial roll-out across the Company’s new builds, with further refinement and enrichment taking place as each ship comes into service. Its key features will then be rolled out to all 12 ships comprised in MSC Cruises’ existing fleet.

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