The Globus Family of Brands Places a Spotlight on Travel that Moves the World Forward

At a time when world divides seem wider than ever, the Globus family of brands is doubling down on its belief that travel has the power to connect, heal and unite. Today, the company unveiled a powerful new video – as part of its ongoing Cares initiative – that reinforces its century-long commitment to bridging cultures and fostering human understanding through travel.

From the humble beginnings with a single rowboat on Lake Lugano in 1928, to its global presence today across more than 70 countries and 500 vacation itineraries, the Globus family of brands (Globus, Cosmos and Avalon Waterways) has always operated with a sense of understanding that travel is more than a journey. It’s a force for connection.

“Travel isn’t just about seeing new places – it’s about seeing people differently,” said Steve Born, chief marketing officer for the Globus family of brands. “With every trip, we’re opening hearts as much as minds. That’s why – especially now – we believe it’s essential to remind the world of the empathy, joy and understanding that travel inspires.”

The new video, under the company’s Cares platform, is the latest addition to its global initiatives celebrating its 100-year legacy of care, curiosity and cultural respect. It follows the success of This is How We Row and Lighthouse Project videos – each reflecting the company’s dedication to purpose-driven travel that not only reveals the world, but protects it.

“Our legacy is rooted in connection,” added Born. “As we look ahead to our 100^th anniversary, we’re not just reflecting on where we’ve been, but where we want the world to go – together.”

Learn more about the Globus family of brand’s Cares initiatives at each brand’s Web site:

• Globus Cares
• Cosmos Cares
• Avalon Cares

Travel advisors can visit www.traveladvisorportal.ca for further information and details.